TrueLabel has announced a strategic integration with Zenith, a leading global iGaming aggregator and ecosystem enabler. This strengthens its platform with access to a significantly expanded portfolio of gaming content.
Through the partnership, Zenith’s aggregation technology is now fully integrated into the TrueLabel platform. As a result, operator partners can access a broader and more diverse range of high-quality gaming titles via a single, streamlined connection.
Zenith’s flagship aggregation solution, OneAPI, provides seamless access to a library of more than 10,000 games from over 150 global and local content providers. The portfolio includes slots, live casino and instant-win titles. All are delivered through a single integration point to simplify operations and accelerate content deployment.
Expanding Scalable Content Capabilities
The integration significantly enhances TrueLabel’s content offering. It allows operators to deliver a richer and more varied gaming experience while improving speed to market and operational efficiency.
Key benefits for TrueLabel operator partners include:
- Fast and efficient integration through OneAPI, reducing time-to-market
- Access to a large and diversified game portfolio, including regionally relevant content
- Scalable performance and reliability supported by Zenith’s optimised API ecosystem
- Flexible commercial terms and operator-friendly content strategies
Alexandra, Head of Game Management at TrueLabel, commented:
“This partnership with Zenith marks an important step in expanding our aggregation capabilities. By integrating OneAPI, we’re giving our partners greater content flexibility, faster onboarding and the ability to scale their offerings efficiently across multiple markets.”
The collaboration underscores TrueLabel’s continued focus on enhancing its platform infrastructure and content reach. It supports operators as they seek to compete in increasingly competitive and regulated iGaming markets.
