Global betting company 1xBet has extended its partnership with Paris Saint-Germain (PSG), remaining the club’s Official Betting Partner for the next three seasons.
Continuation of a Successful Collaboration
The renewal builds on an already fruitful relationship between the two brands. In recent years, PSG has solidified its standing as a dominant force in world football, capping off the 2024/2025 season with historic achievements at both domestic and international levels. At the same time, 1xBet has expanded its global customer base and enhanced its international footprint.
Visibility and Fan Engagement
Under the new agreement, 1xBet’s branding will continue to appear on LED boards and 3D carpets at PSG matches, ensuring worldwide visibility. The partnership also extends into the digital space, with the creation of joint social media and platform content. Additionally, 1xBet will regularly involve PSG legends in campaigns, offering unique fan experiences and exclusive engagement opportunities for its partners.
Leadership Statements
Richard Heaselgrave, Chief Revenue Officer at PSG, welcomed the extension:
“We are delighted to extend our partnership with 1xBet, a global brand that shares our ambition for innovation and international growth. Together, we have already achieved remarkable milestones, and this renewed agreement will allow us to engage our worldwide fan base further, create unique experiences, and continue to build on Paris Saint-Germain’s incredible momentum on and off the pitch.”
A 1xBet spokesperson emphasized the strategic value of the partnership:
“For 1xBet, the partnership with Paris Saint-Germain is of strategic importance. Extending the agreement reflects stability and mutual trust. We are proud to have been part of the club’s great achievements in recent years and are confident that even more successes lie ahead.”
