RubyPlay has strengthened its position in Brazil’s regulated iGaming market through a new content partnership with Betnacional, one of the country’s leading online betting operators owned by Flutter Brazil.
The agreement expands the availability of RubyPlay’s portfolio in Brazil and supports the company’s broader growth strategy across Latin America.
Content Portfolio Goes Live on Betnacional
Under the partnership, Betnacional will integrate a selection of RubyPlay’s casino content, including titles developed by Koala Games, one of the fastest-growing studios within the provider’s ecosystem.
The rollout includes the Brazilian-focused slot Voltage Blitz® Zeus Up alongside additional games from the Voltage Blitz® series, offering content designed to appeal to local player preferences.
RubyPlay also plans to introduce further releases from its Brazilian studio, Mad Hat Games, as well as content from the xSlots and Firerose studios.
Focus on Localised Content
The partnership highlights RubyPlay’s strategy of delivering market-specific content through its multi-studio development model.
By combining several studios within its ecosystem, the company aims to provide operators with a broader range of games tailored to regional audiences while accelerating the delivery of new content to regulated markets.
Supporting Growth in Brazil
The collaboration was facilitated through Flutter Brazil, which was established following Flutter Entertainment’s acquisition of the NSX Group, the original creator of the Betnacional brand.
As Brazil’s regulated online gaming market continues to expand, the agreement strengthens RubyPlay’s presence in one of Latin America’s fastest-growing jurisdictions while providing Betnacional with additional localised casino content for its platform.
The latest partnership reflects the continued investment by content providers and operators in Brazil as competition increases within the country’s newly regulated online gaming market.
