Altenar has extended its long-standing sportsbook technology partnership with Anakatech Interactive Limited. This move reinforces a collaboration that has delivered significant growth across multiple regulated markets, particularly in the UK.
The renewed agreement will see Anakatech continue utilizing Altenar’s fully managed sportsbook solution across its existing portfolio. It will also support the launch of new brands and future expansion initiatives.
The extension reflects the strong commercial performance achieved through the partnership. Anakatech has reported more than 103% growth over the past 18 months while operating on Altenar’s platform.
Growth Driven by Sportsbook Expansion
Founded in 2013, Anakatech Interactive Limited has built a proprietary gaming ecosystem. This ecosystem includes more than 220 online and mobile-friendly games spanning slots, scratch cards, crash games, table games, and lottery products.
This broader gaming expertise has provided a foundation for the company’s growing sportsbook and casino operations. It is helping drive expansion across key regulated jurisdictions.
In the UK, Anakatech operates brands including Betnero and Luckymate. Both brands continue to benefit from Altenar’s sportsbook technology and managed services.
Altenar Continues to Power Sportsbook Operations
Under the renewed agreement, Anakatech will retain access to Altenar’s end-to-end sportsbook platform. This allows the operator to focus on growth while leveraging a scalable and fully managed betting solution.
The partnership includes:
- End-to-end sportsbook platform management
- Advanced risk management tools
- Customized betting markets
- 24/7 operational and technical support
- Continuous product development and feature enhancements
According to both companies, the combination of technology, operational support, and ongoing product innovation has played an important role in the partnership’s success.
Focus on Stability and Scalability
Beyond platform delivery, Anakatech highlighted the importance of receiving tailored support designed to meet its specific business objectives.
The operator cited Altenar’s stable infrastructure, scalability, and ability to adapt solutions to evolving commercial requirements as key factors. These factors were important behind the decision to extend the agreement.
As competition intensifies across regulated betting markets, operators are increasingly prioritizing technology partners. These partners must be capable of supporting long-term growth while maintaining operational efficiency.
Executives Highlight Continued Collaboration
Commenting on the extension, Vasilis Betzelos, Head of Commercial Account Managers at Altenar, said:
“We are pleased to continue our partnership with Anakatech Interactive Limited. The growth they have achieved demonstrates the strength of the collaboration, and we remain committed to supporting their continued expansion across existing and new brands.”
The renewed agreement further strengthens Altenar’s position as a sportsbook technology provider serving operators across regulated international markets.
Sportsbook Remains Strategic Growth Area
For Anakatech, the sportsbook vertical continues to represent an important component of its long-term growth strategy.
Ivan Di Pieri, Head of Sportsbook at Anakatech, emphasized the company’s commitment to expanding its betting offering. This is happening alongside its established gaming products.
“Adding a sportsbook vertical to our range of services has been a long-considered move. We are pleased to partner with one of the industry’s top providers and are confident that our offering will continue to improve over time.”
Partnership Positioned for Future Expansion
The agreement underscores the growing importance of technology partnerships in the online betting sector. Operators increasingly rely on specialized providers to deliver scalable, compliant, and feature-rich sportsbook experiences.
With triple-digit growth already achieved through the collaboration, both companies are positioning themselves for further expansion across existing markets. They are also exploring new opportunities through additional brand launches and product development initiatives.
As regulated betting markets continue to evolve, the renewed partnership provides Anakatech with a platform for sustained growth. At the same time, Altenar can deepen its presence among established operators seeking long-term sportsbook technology solutions.
