BETBY has entered Poland’s regulated sports betting market through a new partnership with local operator Betters, marking the supplier’s first commercial launch in the country.
Under the agreement, Betters has integrated BETBY’s complete sportsbook solution and proprietary esports feed, expanding its sports betting offering for Polish players.
BETBY Launches Full Sportsbook in Poland
The integration gives Betters access to the company full sportsbook ecosystem, including sports betting content, technology and its proprietary esports offering.
Betby Games adds dedicated esports coverage to the operator’s portfolio, providing additional content alongside traditional sports markets.
For Betters, the partnership expands its sportsbook infrastructure while supporting its focus on developing a locally relevant betting experience for Polish customers.
Betters Expands Sportsbook Offering
Betters operates as a B2C betting brand in Poland and has built its sportsbook around the local market.
The integration with BETBY provides access to broader event coverage, sportsbook technology and proprietary products that the operator can use to differentiate its offering.
The partnership also gives Betters additional options for localisation and product development as competition within Poland’s regulated betting market continues.
Poland Strengthens BETBY’s Regulated-Market Expansion
The launch represents BETBY’s first partnership in Poland and adds another regulated jurisdiction to its international network.
BETBY Business Development Director Stefanos Karakidis said entering Poland supports the company’s strategy of working with established local operators in regulated markets.
Betters CEO Konrad Łabudek said BETBY’s sportsbook technology, localised content and product development capabilities were key factors behind the partnership.
For BETBY, the agreement provides a foundation for further expansion in Poland and creates an additional local partnership as the supplier continues to grow its presence across regulated markets.
