BETBY has strengthened its presence in Latin America through a new strategic partnership with Vibra Gaming. This partnership enables operators across the region to access the supplier’s sportsbook technology, AI-powered tools, and localized esports content through a single API integration.
The collaboration supports BETBY’s broader expansion strategy in Latin America. The company continues to invest in regulated markets and grow its regional partner network.
Vibra Gaming Integrates Full BETBY Sportsbook
Under the agreement, Vibra Gaming will integrate BETBY’s complete sportsbook solution into its platform. This gives operator partners access to more than 500,000 sporting events each month.
The integration includes BETBY’s AI Labs suite, advanced trading and automation tools, and the company’s proprietary esports product, Betby.Games. Through a single API connection, operators can deploy a fully scalable sportsbook solution while minimizing technical complexity and reducing time-to-market.
The partnership is designed to help operators expand into sports betting. They can do so without the significant development resources typically required to build and maintain sportsbook infrastructure.
Localized Esports Content Targets Regional Audiences
A major component of the agreement is the inclusion of Betby.Games. This is BETBY’s esports feed featuring content tailored to local market preferences.
The portfolio includes region-specific titles such as eVaquejada and eFootVolley, which were developed to appeal to Latin American audiences. These localized products complement Vibra Gaming’s market-focused strategy and provide operators with additional opportunities to increase player engagement.
By combining traditional sports betting with customized esports offerings, both companies aim to deliver a more relevant entertainment experience for players across the region.
Supporting Growth Across Latin America
The partnership arrives as BETBY continues expanding throughout Latin America. The supplier currently holds operational licenses in both Brazil and Peru. BETBY has also steadily increased its footprint through a growing network of regional partnerships.
According to Stefanos Karakidis, the collaboration is a natural fit due to Vibra Gaming’s strong understanding of Latin American operator needs. He also credited the seamless integration capabilities of BETBY’s sportsbook solution.
He noted that the agreement will allow Vibra Gaming’s operator partners to launch sports betting products quickly and efficiently. At the same time, it will allow them to maintain scalability for future growth.
Meanwhile, Werter Luna said the integration aligns with Vibra Gaming’s goal of delivering flexible, locally relevant solutions to its partners. He highlighted the combination of BETBY’s sportsbook technology and esports content as a valuable addition. This addition can help enhance player experiences across Latin America.
The agreement marks another milestone in BETBY’s regional growth strategy. Demand for localized sports betting and esports products continues to rise throughout LatAm markets.
