Bragg Gaming Group has signed a three-year extension with 711 Group, reinforcing a partnership that spans multiple regulated iGaming markets. The deal includes the launch of the 711.be online casino brand in Belgium. This marks Bragg’s first full turnkey deployment in the country, while continuing to support collaboration in the Netherlands.
Belgian Launch and Turnkey Expansion
Under the extended agreement, Bragg will deploy its Player Account Management (PAM) platform, Bragg HUB content delivery system, and FUZE™ engagement suite for 711.be. The move positions both companies to pursue future entries into other regulated or newly regulating markets. Bragg’s PAM solution offers scalability, regulatory adaptability, and advanced operational features. Meanwhile, FUZE™ provides customizable player engagement tools such as AI-driven game recommendations, free rounds, dynamic widgets, and quests. It also includes tournaments, jackpots, and new features like Big Ticket Bonanza and FUZE™ Arcade.
Through this expanded partnership, 711 Group will continue leveraging Bragg’s full turnkey ecosystem. This includes combining proprietary technology, extensive content libraries, and marketing capabilities.
Executive Insights
Bragg Gaming Group CEO Matevž Mazij said the Belgian launch highlights the strategic value of Bragg’s platform: “Our extended agreement with 711 Group to power their launch in the regulated Belgian market is a direct testament to the quality and reliability of our products and turnkey capabilities. We pride ourselves on offering a flexible, regulatory-compliant platform. This allows clients like 711 to scale operations seamlessly across new jurisdictions. Belgium is a key strategic market for Bragg, and we are excited to support 711’s continued growth.”
711.nl COO Gilles De Backer reflected on the success of the partnership in the Netherlands: “The partnership with Bragg has been a resounding success in the Netherlands. Their turnkey solution has provided robust stability and agility for rapid market growth. Extending this relationship into Belgium was a natural next step. Bragg’s comprehensive solution, including their platform and diverse content portfolio, streamlines our market entry. It allows us to focus on delivering a leading iGaming experience to Belgian players. We look forward to replicating our Dutch success.”
The agreement strengthens Bragg’s position as a major supplier in regulated iGaming markets. It supports its strategy to expand high-margin PAM and content distribution technologies globally, particularly in markets prioritizing regulatory compliance and turnkey readiness.
