In 2025, travelers from mainland China accounted for the largest share of international visitors to Vietnam, representing 25% of all arrivals—over 5.28 million tourists, according to VnExpress. This marked a 41% increase from 2024, signaling a strong rebound in the country’s tourism sector. Many of these tourists were Chinese. South Korea followed in second place, contributing approximately 4.33 million visitors.
China’s proximity, convenient travel times, and Vietnam’s diverse attractions—from stunning landscapes to rich cultural experiences and cuisine—have made it a top choice for Chinese travelers.
Overall, international arrivals rose 20% year-on-year, reaching 21.2 million visitors. Tourism revenue surged to an estimated 1 quadrillion VND (around $39.8 billion), reflecting the country’s ongoing investment in infrastructure and marketing.
Vietnam saw increased flights from China, South Korea, Japan, and Europe, further boosting visitor numbers. Chinese tourists particularly favored popular destinations such as Phu Quoc, Da Lat, Da Nang, Ho Chi Minh City, Hanoi, and Nha Trang. During the New Year holiday period, 3.5 million travelers visited key cities and resorts from January 1–4 alone.
Looking ahead, the tourism industry aims to expand into long-haul markets and strengthen domestic tourism, targeting even higher growth in 2026.
