Partnership with Odds Composer Enhances Market Depth
Sportsbook solution provider DATA.BET has partnered with sports data supplier Odds Composer to expand its basketball wagering options. The collaboration introduces additional Player Props, broadening the markets available to operators across major competitions such as the NBA. By adding these player-focused markets mid-season, DATA.BET positions itself to capture peak betting interest when individual performances drive audience engagement.
Player Props Bring Greater Flexibility for Bettors
The new Player Props line allows bettors to wager on individual player outcomes rather than just team results. This expansion appeals to different types of bettors: some want to follow star players closely, while others prefer to combine multiple selections in Bet Builder functionality. Consequently, operators can offer a more comprehensive betting product that enhances engagement and variety.
Strategic Rollout Supports Operator Retention
DATA.BET’s partnership with Odds Composer serves a strategic purpose beyond market variety. Player Props form a core component of the company’s Bet Builder feature, enabling customers to construct customized bets. By expanding basketball Player Props, DATA.BET increases Bet Builder’s utility and flexibility. As a result, operators gain a premium product that performs well in both pre-match and live betting environments, helping retain players and boost activity.
Timing Captures Mid-Season Betting Momentum
The timing of this rollout is deliberate. Mid-season NBA betting sees higher engagement due to evolving storylines, injuries, and players hitting hot streaks. By providing deeper coverage through expanded Player Props, operators gain an edge during these high-demand periods. The integration with Odds Composer ensures reliable data for major competitions, eliminating the need for operators to build their own player feeds.
Strengthening Competitive Advantage
DATA.BET Head of Sales Otto Bonning emphasized that expanding basketball Player Props is essential for sportsbook evolution. More markets and enhanced Bet Builder functionality allow operators to deliver a profitable betting experience while staying competitive. Likewise, Odds Composer CEO Kevin Liivamägi highlighted the importance of accurate player data in enabling platforms to offer richer betting options during peak seasons.
Long-Term Collaboration Supports Sustainable Growth
Both companies view the partnership as a long-term commitment rather than a one-off integration. DATA.BET plans to continuously expand basketball betting options, and potentially other sports, based on market demand. For operators, this ensures ongoing enhancements to their betting platforms, supporting sustainable growth and stronger engagement over time.
