DraftKings Expands Responsible Gaming Tools
DraftKings has partnered with Mindway AI to integrate the supplier’s Gamalyze tool into its Responsible Gaming Center. This strengthens the operator’s approach to informed and responsible play.
Gamalyze uses a simulated card game to assess real-time decision-making, offering players objective insights into their personal play behaviour. DraftKings said the tool will complement its existing evidence-based responsible gaming (RG) resources.
Focus on Informed Decision-Making
DraftKings Chief Responsible Gaming Officer Lori Kalani said the integration aligns with the company’s long-term RG strategy.
“At DraftKings, promoting informed decision-making to our customers is central to how we engage with them, and we’re pleased to work with Mindway AI to continue such promotion,” Kalani said.
She added that as more customers use tools like Gamalyze to better understand their play patterns, DraftKings continues to strengthen its culture of responsibility and innovation.
Gamalyze Joins DraftKings’ RG Center
The addition of Gamalyze marks another step in DraftKings’ efforts to leverage technology and research to promote informed play. By embedding the tool directly into the Responsible Gaming Center, the operator aims to make educational and self-assessment resources more accessible to customers.
DraftKings confirmed that Gamalyze will sit alongside its existing RG tools. This supports players with personalized insights without disrupting the overall user experience.
Mindway AI Highlights Science-Based Approach
Rasmus Kjaergaard, CEO of Mindway AI, said the collaboration reflects a shared commitment to responsible gaming innovation.
“Mindway AI is committed to advancing science-based tools so that players can game responsibly,” Kjaergaard said. “Integrating Gamalyze with DraftKings’ Responsible Gaming Center reflects our mutual commitment to providing customers with educational and personalized insights based on real-world engagement.”
He added that working with DraftKings enables Mindway AI to expand the reach and impact of its responsible gaming technology across a broad customer base.
Ongoing Commitment to Responsible Gaming
DraftKings also confirmed it will continue working with research institutions, advocacy groups, and industry regulators. This aims to advance responsible gaming education and awareness. The operator views partnerships such as this as key to building a sustainable and player-focused gaming environment.
