EveryMatrix has expanded its partnership with BetGoodwin by launching a full turnkey sportsbook solution, building on their 2024 multi-year agreement.
Enhanced Digital Betting Features
Under the original deal, BetGoodwin gained access to EveryMatrix’s OddsMatrix software, including Bet Builder, Early Payout, Odds Boost, and the Cash Out engine. The new full sportsbook platform now covers over 200,000 live events and 800 betting markets each month, featuring English Premier League fixtures as well as both pre-live and in-play betting opportunities.
Ebbe Groes, EveryMatrix CEO and Co-Founder, said:
“BetGoodwin is a top 20 UK operator, so giving them a world-class sportsbook with the most advanced features and our horse racing product was the next step following our full turnkey rollout. We’re confident it will drive major value for their customers and the business.”
Expanded Horse Racing Offering
BetGoodwin also recently launched EveryMatrix’s horseracing product, covering 10,000 races per month from more than 20 international meets. Customers can live stream races through a scalable solution available online, in retail locations, or via telebetting.
Julian Head, BetGoodwin CEO, commented:
“This is a milestone launch for BetGoodwin. EveryMatrix’s modern sportsbook gives us a feature-rich platform that will help deliver an outstanding betting experience to our customers, while the new horse racing product strengthens one of our business-critical verticals.”
BetGoodwin’s Growth Journey
Founded in 1997 as a telephone betting service, Goodwin Racing moved online in 2022 with the launch of its sportsbook. Earlier this year, BetGoodwin integrated BeBettor’s Wealth Scores into its customer relationship and personalization strategy, further enhancing user experience.
