Hub88 has expanded its live casino offering through a new partnership with Imagine Live, giving operators access to the supplier’s live dealer tables and game shows through a single API integration.
The aggregation deal allows existing Hub88 partners to add Imagine Live content without developing a separate technical integration, helping operators expand their live casino portfolios and reduce deployment time.
Imagine Live Adds Tables and Game Shows
The partnership brings Imagine Live’s core table games to Hub88, including Blackjack, Roulette, Baccarat and Dragon Tiger.
Operators can also access game show titles such as Land of Ra and Roulette Rouge, giving them a broader mix of live casino formats beyond traditional dealer tables.
Imagine Live produces its content in physical studios and uses local-language dealers, with studio designs, uniforms and table limits adapted to individual markets.
Branded Studios Support Localisation
Imagine Live also provides dedicated and branded studio solutions for operators seeking more customised live casino environments.
This approach allows brands to tailor the visual identity and player experience around specific markets rather than relying solely on standardised tables.
For operators, the combination of localised content and branded studios provides additional options as live casino competition increasingly focuses on differentiation and player experience.
Hub88 Expands Single-API Offering
Founded in 2022, Imagine Live operates more than 200 tables across studios in Armenia, Romania and Spain and has expanded into more than 16 markets.
Hub88 provides operators with access to thousands of gaming titles through a single integration, covering slots, table games, crash games and live casino content.
The partnership adds Imagine Live’s portfolio to that wider aggregation ecosystem, allowing existing Hub88 operators to introduce new live casino content without managing another direct supplier integration.
Imagine Live Chief Commercial Officer Nadiya Attard said the partnership would extend the company’s studio and dealer offering to a wider operator audience.
Hub88 Head of Supplier Relations Jessica Inglott said operators increasingly want greater depth and more market-specific live casino content, rather than treating live casino as a single product category.
The deal strengthens Hub88’s live casino portfolio while giving Imagine Live a broader distribution channel across its target markets.
