Kambi Group has secured a multi-year agreement with Pickwin, one of Mexico’s fastest-growing online betting operators. Under the deal, Kambi will power Pickwin’s online sportsbook with its award-winning Turnkey Sportsbook solution. This strengthens the sportsbook presence in the Latin American market.
Pickwin Upgrades to Kambi’s Turnkey Sportsbook
As part of the partnership, Pickwin will replace its existing third-party sportsbook provider with Kambi’s end-to-end solution. The platform includes advanced trading capabilities, the sportsbook popular Bet Builder, and comprehensive regulatory compliance tools.
This upgrade reflects Pickwin’s strategy to deliver a premium sports betting experience. It is tailored to Mexico’s fast-evolving and highly competitive betting landscape. By leveraging the sportsbook technology, Pickwin aims to enhance both product performance and player engagement.
Data-Driven Insights and Margin Growth
In addition to technology, Pickwin will gain access to Kambi’s margin-driving insights drawn from its extensive global partner network. Kambi processes billions of bets annually, allowing partners to benefit from superior pricing models. They benefit from improved risk management and shared market intelligence.
These capabilities are designed to help operators optimise margins while maintaining competitive odds across a wide range of sports.
Strengthening Kambi’s Position in Latin America
Meanwhile, Kambi Group CEO Werner Becher said the partnership highlights the sportsbook strong regional track record and regulatory expertise in Latin America. He added that, through this collaboration, Kambi will support Pickwin’s ambition to deliver world-class sports betting experiences to players across Mexico.
The sportsbook launch is scheduled to go live imminently. This further expands Kambi’s footprint in Mexico and reinforces its position as a leading B2B sportsbook supplier in regulated markets.
Pickwin Co-founder and CEO Diego Sanchez added that partnering with Kambi marks a key milestone in the company’s growth journey. It provides the confidence and technology needed to scale in Mexico’s thriving sports betting market.
