Peter & Sons has entered into a major multi-market partnership with bet365, further accelerating its expansion across regulated jurisdictions.
The studio’s portfolio is now live with bet365 in the Netherlands, Spain, and the United Kingdom. It is also available in other selected regulated markets. The rollout delivers fully localized and compliant gaming experiences tailored to each jurisdiction. This marks a significant milestone in Peter & Sons’ regulated growth strategy.
Strengthening Regulated Market Presence
Founded in 2019 with an “anti-boring” creative philosophy, Peter & Sons has built a strong reputation for bold art direction. The studio is also known for immersive storytelling and innovative mechanics. Its titles combine distinctive visual design with advanced mathematics and sound engineering. As a result, they stand out in competitive markets.
The collaboration with bet365 — a globally recognized operator known for its technology-driven platform and regulatory compliance — reinforces the studio’s long-term strategic focus on premium partnerships.
Further Expansion Confirmed
The partnership will expand in the coming months, with Italy, Brazil, Ontario, Greece, and Sweden slated for upcoming launches. This phased rollout will allow Peter & Sons to significantly broaden its international content footprint.
Yann Bautista, Commercial Director and Founder at Peter & Sons, described the deal as a key step in the company’s regulated market strategy. Meanwhile, Clement Le Scanff, bet365’s Head of Gaming Commercial and Operations, highlighted the collaboration as part of the operator’s commitment to delivering engaging, high-quality content to customers worldwide.
With additional launches already planned, the agreement signals continued growth momentum for Peter & Sons. Consequently, the studio is scaling across major global markets.
