Playtech has strengthened its relationship with SkillOnNet through an extended agreement that makes Playtech the exclusive bingo supplier for the operator in the United Kingdom and Mexico. Through this move, both companies aim to enhance their bingo offerings while improving operational efficiency across key regulated markets.
Exclusive Bingo Supply for Major Consumer Brands
The agreement covers several well-known consumer brands, including PlayOJO and PlayUZU, while also introducing Zingo Bingo as a fresh addition to the network. By consolidating bingo supply under one provider, SkillOnNet can streamline operations, improve performance, and provide players with a more consistent and engaging gaming experience.
Integration with Playtech’s Bingo Network
Through integration with the Playtech Bingo Network, SkillOnNet gains access to shared liquidity across networked bingo rooms. This setup encourages higher player activity and greater prize potential. Moreover, operators benefit from a suite of engagement-driven tools, including chat features, community mechanics, and promotional enhancements designed to boost retention.
Additionally, the operator will continue receiving support from Playtech’s dedicated Bingo Network Management team. Their role includes overseeing daily operations, assisting with campaigns, and ensuring a smooth delivery of services across all integrated brands.
Joint Campaigns to Drive Growth
To increase visibility and maintain liquidity, Playtech and SkillOnNet have already launched a series of joint network campaigns. These initiatives represent just the beginning, as the companies plan additional strategies in the coming months to build a more robust and unified bingo environment in both the UK and Mexico.
Strengthening Playtech’s Regulated Market Expansion
Throughout 2025, Playtech has continued to reinforce its position across regulated bingo markets. Recent milestones include:
- A partnership with ProgressPlay to launch more than 120 bingo sites in the UK
- Fruity King entering the bingo vertical with Playtech solutions
- BVGroup migrating BetVictor and Heart Bingo to Playtech’s technology
These developments underline Playtech’s ambitious growth strategy and commitment to leading the sector with innovative bingo solutions.
Leadership Voices
Marat Koss, Playtech CIGO, expressed confidence in the collaboration:
“We’re pleased and excited to welcome SkillOnNet to the Playtech Bingo Network. Their decision to migrate iconic brands like PlayOJO to our new Next-Gen iBingo platform validates our technology and long-term bingo strategy.”
Malcolm Farrimond, Head of Bingo at SkillOnNet, added:
“We are delighted to partner with Playtech Bingo as we bring PlayOJO, PlayUZU, and our new Zingo Bingo brand to their platform. To mark the launch, we will roll out a major ATL and digital campaign, including strategic TV sponsorships.”
A Partnership Built for Long-Term Growth
Overall, this expanded partnership positions both Playtech and SkillOnNet for sustained market impact. By combining cutting-edge bingo technology with strong brand portfolios, the companies aim to deliver richer entertainment, improved engagement, and scalable expansion across regulated territories.
