Pragmatic Play has strengthened its partnership with BPLAY by launching new Smart Studio Live Casino tables. This further expands its presence in Argentina’s regulated iGaming market.
New Live Casino Tables Across Six Provinces
The latest collaboration introduces customised Roulette and Blackjack titles to key regional markets. As part of the expanded deal, BPLAY players in Santa Fe, Córdoba, Entre Ríos, Jujuy, Mendoza, and Buenos Aires can now access a variety of tailored tables. These include Roulette, Auto Roulette, Auto Mega Roulette, and Blackjack X.
Delivered via Pragmatic Play’s Smart Studio platform, these tables offer flexible branding and design options. This allows BPLAY to reflect its visual identity and cater to local player preferences.
Customisation Enhances Localisation
Smart Studio provides operators with scalable, branded Live Casino environments. It enables the creation of table games that align with brand identity while incorporating regional elements and presentation styles.
By focusing on modular design and rapid configuration, Pragmatic Play helps Latin American operators build distinctive Live Casino products. This approach boosts engagement and retention.
Strengthening the Pragmatic Play–BPLAY Partnership
The expanded agreement underscores a long-term collaboration built on innovation and growth.
A Pragmatic Play spokesperson said:
“BPLAY has been a valued partner in Argentina, and extending the agreement with additional Smart Studio tables reflects our shared commitment to premium, localised Live Casino experiences.”
The provider continues to invest in regionalised content, supporting operators in delivering entertainment tailored to local audiences.
Enhancing Player Experience with Localised Content
BPLAY aims to elevate its brand and connect with players across Argentina.
A BPLAY representative commented:
“Our partnership with Pragmatic Play evolves with the addition of Smart Studio content, enhancing our Live Casino offering across the country. These customised tables help strengthen brand awareness. They deliver engaging, brand-consistent experiences in every province.”
Through this collaboration, BPLAY reinforces its brand presence while leveraging Smart Studio’s capabilities. The goal is to provide locally relevant and engaging Live Casino entertainment across multiple Argentine provinces.
