Strengthening Swiss Market Reach
Relax Gaming has entered into a new partnership with Admiral.ch, marking another step in its expansion across Switzerland. Through this deal, the provider will launch its portfolio of games on Admiral.ch’s platform. This move strengthens its foothold in the regulated Swiss market.
Admiral.ch and Novomatic Connection
Admiral.ch operates under Casino Admiral Mendrisio, a land-based casino within the Novomatic Group. Established in 2002, Casino Admiral Mendrisio launched Admiral.ch on 16 July 2025. This was part of its effort to modernise the player experience and extend its reach into digital entertainment.
Games Portfolio Available for Swiss Players
With this collaboration, Admiral.ch players gain access to a range of Relax Gaming’s most popular proprietary titles. These include Money Train 4, Temple Tumble, and Beast Mode. In addition, the partnership incorporates third-party titles from developers connected through Relax Gaming’s aggregation platform. This expands the casino’s offering even further.
Comments from Relax Gaming
Cliona Griffin, Business Development Manager at Relax Gaming, emphasised the significance of the deal:
“Admiral.ch has quickly established itself as a serious player in Switzerland. We’re pleased to partner with a brand that shares our commitment to quality and innovation. This launch forms part of our wider strategy to grow in key regulated markets. We aim to deliver top-tier content to leading operators worldwide.”
Casino Admiral Mendrisio’s Perspective
Meanwhile, Alessandro Werlen, Managing Director and CTO of Admiral.ch, highlighted the value of the collaboration:
“Relax Gaming’s reputation speaks for itself. We’re delighted to now offer their games to our growing player base. The addition of Relax titles enhances our portfolio and supports our mission to provide first-class entertainment in a secure and regulated environment.”
Expansion Beyond Switzerland
Beyond the Swiss market, Relax Gaming continues to grow its European presence. Earlier this month, the company partnered with bet365 to bring its titles to Italy. This demonstrates a broader strategy to cement its position in multiple regulated jurisdictions.
