Relax Gaming has signed a partnership with Lottomart to bring its iGaming portfolio directly to the operator’s online platform.
Through this agreement, Lottomart players will soon enjoy flagship titles such as Money Train 4, Temple Tumble Megaways, and Beast Mode. The rollout will take place gradually over the next few months. This will ensure a steady flow of fresh content.
This move comes shortly after Lottomart renewed its sponsorship with UK channels U&Dave and U&Gold. In addition, the operator recently launched a new UK TV campaign in partnership with Blueprint Gaming. This campaign further boosts its visibility in the market.
Strengthening Content Offering
Chris Ruddock, Commercial Director at Lottomart, explained:
“Relax Gaming is a studio we’ve followed with great interest for some time, and we’re thrilled to welcome their content to our platform. Their portfolio blends industry-recognised titles with a strong pipeline of fresh, diverse releases. This collaboration supports our goal of delivering a dynamic and responsible gaming experience.”
Meanwhile, Cliona Griffin, Business Development Manager at Relax Gaming, emphasized the benefits of the deal:
“Lottomart has built a reputation for combining a quality player experience with a carefully curated games library. We are delighted to see our flagship titles going live. We look forward to supporting their growth with regular new releases.”
Expanding Global Footprint
Moreover, the partnership represents one of the first major deals under Relax Gaming’s newly appointed Chief Product Officer, Tony O’Mahony. The supplier has also been strengthening its leadership team, most recently appointing Angela van den Berg as General Counsel.
Beyond personnel changes, Relax Gaming has accelerated its international expansion. Earlier this year, the company signed a strategic partnership with DraftKings to reinforce its North American presence. More recently, it opened a new office in Belgrade to support growth across Europe.
