RubyPlay Strengthens South African Footprint with Hollywoodbets Partnership

RubyPlay has expanded its presence in South Africa through a new collaboration with leading regional operator Hollywoodbets. The partnership gives South African players access to RubyPlay’s most popular titles, enhancing localized gaming offerings in the market.

Hollywoodbets users can now enjoy a selection of RubyPlay’s high-performing games, including:

  • Elephant Stampede SE
  • Diamond Explosion® 7s
  • Mayan Cache

Since entering South Africa in 2023, RubyPlay has built a strong reputation for layered content and localised game design that resonates with diverse player preferences.

Combining Strengths for South African Players

Founded in 1986 as a racing publication and evolving into bookmaking in 2000, Hollywoodbets is one of Africa’s most established betting operators. The operator provides an extensive portfolio of slots, live casino, and sports betting content from top global suppliers.

The collaboration merges RubyPlay’s innovative game mechanics with Hollywoodbets’ market reach and deep understanding of local player behavior, aiming to deliver a tailored and compelling entertainment experience.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said:

“Hollywoodbets is a partner that truly understands the South African market, so this collaboration feels like a natural fit… This partnership allows us to extend our reach and deliver games that reflect local tastes and playing habits.”

Wayde Dorkin, Head of Product at Hollywoodbets, added:

“RubyPlay has become a standout content provider in South Africa, delivering games that resonate strongly with our local players… We’re delighted to welcome RubyPlay’s top titles to our platform and look forward to building on this partnership.”

This agreement underscores RubyPlay’s ongoing strategy to strengthen regional presence through collaborations with leading operators while offering localised, high-quality gaming content tailored for South African players.