SOFTSWISS has introduced a Casino and Betting Terms Glossary, featuring over 35 definitions covering core iGaming metrics such as Gross Gaming Revenue (GGR), Click-Through Rate (CTR), and Most Valuable Guest (MVG). The resource clarifies the mechanics behind commonly used industry figures and terminology.
Supporting iGaming Professionals
The glossary complements the existing SOFTSWISS iGaming Glossary, which provides detailed guides on online gambling fundamentals. Together, these resources help users understand operational and regulatory concepts. In particular, they explain sports betting odds, gamification strategies, and legal frameworks for Sweepstakes Casinos.
Practical Formulas for Metrics
Designed for both newcomers and seasoned professionals, the glossary includes formulas for revenue measurement and marketing effectiveness. It enables users to interpret data-driven outcomes more accurately, strengthening understanding of performance indicators and operational concepts.
Alexandra Kavelich, Deputy CMO at SOFTSWISS, said:
“Market insight is vital at every stage of business growth. Our glossaries align professional terminology and empower industry players to turn ambitions into measurable success.”
Bridging Theory and Practice
The two glossaries aim to connect theoretical knowledge with practical applications. As a result, they help professionals navigate regulatory, operational, and analytical topics with greater clarity.
Separately, SOFTSWISS has released a Sportsbook KPI Guide for Smarter Betting Analytics, offering additional tools to support decision-making in sportsbook management and performance measurement.
