AI-Powered Risk Detection Debuts with Betesporte
Sportradar has launched Bettor Sense, a new responsible gambling solution powered by artificial intelligence. The tool is designed to detect risky betting behaviours early and help operators take personalised, preventative action.
Brazilian betting operator Betesporte is the first to adopt the system, signaling a push for safer gambling in the country’s rapidly growing regulated market.
Real-Time Monitoring to Prevent Harm
Using behavioural science and machine learning, Bettor Sense tracks user activity in real time to spot early signs of problem gambling. The goal is to allow operators to respond quickly with tailored interventions, aligning with responsible gambling and compliance goals.
Betesporte has also joined Sportradar’s Integrity Exchange, a global network where operators can report suspicious activity directly to Sportradar’s Integrity Services team.
Strengthening Trust and Compliance
Tom Mace, SVP of Integrity & Regulatory Services at Sportradar, said:
“Betesporte is taking a proactive step in embracing responsible gaming as a core part of its business… We’re confident this will be the first of many partnerships.”
Sportradar has already been active in Brazil’s integrity efforts, including hosting match-fixing prevention workshops for local football clubs like Ceará and Náutico.
Betesporte CEO Marcos Pereira added:
“This partnership reinforces our dedication to a responsible and ethical betting environment. We’ll continue working tirelessly to protect the integrity of sport and the trust of our users.”
