X Games, the leading cultural hub for action sports, has announced a global partnership naming Stake as the exclusive online casino and sports betting partner of the X Games League (XGL). This landmark collaboration marks a major step as X Games prepares to launch the X Games League. It will blend elite competition with advanced fan engagement and wagering experiences.
A New Era for Action Sports Betting
As X Games pushes the limits of progression, the partnership with Stake aims to reach a global audience that already lives in the digital world. Stake, one of the world’s most popular online betting platforms, will now integrate live odds and betting options directly into the X Games ecosystem. As a result, this move will create a more interactive experience for fans and open new revenue streams for X Games. The league is scaling globally.
Real-Time Betting Built Into the Broadcast
The partnership relies on Alt Sports Data, the official data provider for XGL, to deliver real-time odds and betting insights. Fans will be able to access these odds during live broadcasts and stream them through Stake. Thus, making it will be easier than ever to engage with competitions as they happen. This seamless integration marks a significant evolution in how action sports can be enjoyed and bet on.
Athlete Support and Exclusive Content
In addition to betting integration, the partnership introduces an Athlete Ambassador Fund to support top-tier X Games athletes. This fund will help athletes create exclusive, co-branded content that connects with fans worldwide. By focusing on athlete-driven storytelling, X Games aims to build deeper engagement and long-term loyalty among its audience.
Livestreaming and Global Expansion
All four annual XGL events will stream live on KICK, the official home of livestreaming for X Games. This includes both the Summer and Winter XGL Drafts, ensuring fans can follow every major moment throughout the season. The partnership officially begins at X Games Aspen (January 23-25, 2026), followed by the Summer XGL Draft in March.
A Strategic Match for the Future
X Games Chief Revenue Officer Cherie Cohen called the partnership “a monumental step,” emphasizing that the collaboration is more than a sponsorship. Stake’s marketing and technology expertise will help X Games build a new generation of competitive action sports. At the same time, it will bring fresh betting experiences to a global audience. As the X Games League expands, Stake and Kick.com will play central roles in shaping the future of action sports entertainment.
