Global betting operator 1xBet has signed an exclusive partnership with the ATP Challenger Tour, becoming the Official Betting Partner for 36 international men’s tennis tournaments. The agreement covers events across Europe, Asia, North and South America, including Brazil, Chile, Ecuador, Peru, the United States, Italy, and France.
Expanding the Brand Globally
The partnership spans 36 tournaments under the ATP Challenger Tour, showcasing 1xBet’s commitment to growing its international presence. Specifically, Italy and France highlight the company’s targeted focus within Europe, while tournaments in the Americas and Asia expand its global footprint.
As part of the deal, 1xBet can use the ATP Challenger Tour logo in its marketing campaigns, and its branding will appear as a sticker on tournament courts. This ensures the bookmaker receives maximum visibility while reinforcing its position as a leader in global sports sponsorship.
Partnership Scope and Benefits
Through this collaboration, 1xBet secures official partner status at each tournament. The agreement also allows the bookmaker to promote its brand prominently both on-site and through global marketing channels.
A 1xBet spokesperson said:
“Becoming the official partner of 36 ATP Challenger Tour tournaments marks another milestone in our history. This partnership provides new opportunities to showcase our brand on a global stage.”
The ATP Challenger Tour also welcomed the collaboration:
“We are proud to partner with 1xBet, whose reputation and contributions to sport align perfectly with our mission to organize tennis tournaments of the highest standard.”
Overall, the deal strengthens 1xBet’s international visibility while supporting the ATP Challenger Tour’s goal of delivering top-tier tennis competitions worldwide.
