Betano has renewed its partnership with FC Porto, extending its role as the club’s main sponsor through the end of the 2028–29 season.
The agreement continues a relationship that began in 2021 and further strengthens the collaboration between the online betting brand, owned by Kaizen Gaming, and one of Portugal’s leading football clubs.
Sponsorship Expanded to Women’s Team
As part of the renewed agreement, Betano will continue to feature on the front of the matchday and training shirts worn by FC Porto’s First Team and B Team.
The partnership has also been expanded to include FC Porto’s Women’s Team for the first time. Betano’s logo will appear on the sleeve of the women’s team shirts as the club prepares for its debut season in Portugal’s top-flight women’s football competition.
Long-Term Partnership Continues
The sponsorship extension builds on nearly a decade of collaboration by the time the agreement concludes in 2029.
During the partnership, Betano has supported a range of club initiatives beyond shirt sponsorship, including fan engagement activities and community-focused projects. Both organisations said the renewal reflects their shared commitment to long-term collaboration and continued development on and off the field.
Focus on Fan Engagement and Community Initiatives
Under the extended agreement, Betano and FC Porto plan to continue delivering fan-focused campaigns while expanding community and social responsibility initiatives connected to the club.
The partnership also supports Betano’s continued investment in sports sponsorship as the company strengthens its presence across European football through long-term agreements with leading clubs and sporting organisations.
