BETER has partnered with OpenBet to distribute its esports and sports betting content through the OpenBet Trading System. This partnership gives operators access to the supplier’s fast-paced events through a single integration.
The partnership adds BETER’s exclusive ESportsBattle tournaments and Setka Cup table tennis series to OpenBet’s content ecosystem. As a result, it expands their availability among operators and aggregators in regulated markets worldwide.
BETER Content Joins OpenBet Trading System
OpenBet’s Trading System combines content from multiple specialist suppliers with trading, pricing and risk management tools.
Through the integration, OpenBet customers can access BETER’s content without establishing a separate technical connection with the supplier. Operators can also manage pricing, margins, trading activity and real-time risk and exposure through the platform.
BETER provides live streaming, real-time data and odds across more than 740,000 esports and sports events annually. Its content supports up to 50 betting markets per event. In addition, it generates an average operator margin of more than 8%, according to the company.
ESportsBattle and Setka Cup Expand Content Mix
The agreement covers BETER’s ESportsBattle tournaments across eFootball, eBasketball, eHockey and eTennis.
Its sports portfolio includes the Setka Cup table tennis series and BSKT Cup basketball league. This adds short-format and frequent-event content to OpenBet’s wider offering.
BETER also works with the Esports Integrity Commission (ESIC) and International Betting Integrity Association (IBIA) as part of its approach to integrity and transparency.
OpenBet Strengthens Single-Integration Model
For operators, the partnership provides access to BETER’s specialist content alongside other suppliers through OpenBet’s existing infrastructure.
BETER CEO Gal Ehrlich said the agreement will help the company extend its fast-paced content to OpenBet customers worldwide. Additionally, it will support its international expansion.
OpenBet Chief Services Officer Glen Saville said BETER’s esports and sports products complement the Trading System’s focus on providing differentiated content without additional integration requirements.
The deal strengthens OpenBet’s supplier network. Meanwhile, it gives BETER another distribution channel for its growing portfolio of live esports and sports betting content.
