Pragmatic Play has enhanced its sports betting portfolio by launching an upgraded cricket product for operators globally. The update delivers expanded live coverage, new bet types, and deeper integration with official data services, aiming to improve market depth and responsiveness for one of the world’s most wagered-on sports.
Expanded Live Coverage and Betting Options
The enhanced cricket solution now features 10,000 live matches per year, supported by more than 200 pre-match and in-play betting markets across over 150 competitions. This expansion allows operators to offer richer content during peak sporting periods while maintaining engagement year-round in regional markets.
Additionally, Pragmatic Play has improved scoreboard functionality, video streaming access, and official data integration. As a result, bettors can follow live action alongside detailed markets and real-time performance insights, creating a more immersive experience.
Driving Growth in a Key Vertical
Gareth Crook, SVP of Sports at Pragmatic Play, highlighted the importance of cricket for operators:
“Cricket is one of the most watched sports on television and a staple of many global operators’ in-play offering. Its live, in-play nature makes it a dominant vertical, and our upgraded product ensures operators can capture that demand with the depth and reliability they need.”
He added:
“This launch reflects our commitment to continuously enhancing the sportsbook and solving operator requirements for content-rich, engaging coverage. With cricket at the heart of many betting portfolios, Pragmatic Play Sports is proud to deliver a product that raises the bar for player experience worldwide.”
