SOFTSWISS has introduced two new features within its Game Aggregator—Tournaments Report and Instant Tournaments. These features give operators stronger campaign control, improved performance visibility, and more engaging player mechanics. The updates help operators optimise tournament strategies and better understand player behaviour across different markets and formats.
The release forms part of a broader product expansion across the SOFTSWISS ecosystem, which focuses on improving data-driven engagement and operational efficiency.
Tournaments Report Centralises Campaign Performance Data
The new Tournaments Report consolidates key performance metrics into a single dashboard. Operators can now track and compare campaign results without switching between multiple tools. The feature simplifies tournament management and improves decision-making speed.
It supports several core use cases, including campaign planning, format comparison, market analysis, and game performance tracking. Operators can evaluate which tournament structures generate the strongest engagement and gross gaming revenue (GGR), helping refine future promotional strategies.
The report also enables currency-based segmentation for regulated markets, allowing operators to adjust prize structures based on regional performance insights. In addition, it highlights top-performing games and providers, making it easier to build campaigns around high-performing content.
According to Khoren Ispiryan, Senior Business Development Manager at SOFTSWISS, the focus was to provide complete visibility into tournament performance. With this, operators can quickly identify what drives engagement and revenue.
Faster Campaign Management and Direct Action Tools
Beyond analytics, the Tournaments Report also allows operators to take direct action from within the interface. Users can open tournament settings or download leaderboards instantly, reducing operational steps and speeding up campaign adjustments.
This streamlined workflow is intended to shorten the gap between data analysis and campaign execution. As a result, this improves responsiveness in fast-moving promotional environments.
Instant Tournaments Introduce Real-Time Competitive Gameplay
The second new feature, Instant Tournaments, introduces a real-time competition format where players race to reach a predefined multiplier rather than accumulating points over time. The first players to hit the target win. This adds immediacy and heightened competition to tournament play.
Operators can customise the target multiplier, number of winners, and prize structure, including optional consolation rewards to extend engagement. A live progress indicator keeps players informed throughout the competition, while tournaments automatically close once all winning positions are filled.
This mechanic introduces an element of unpredictability designed to increase participation intensity and session engagement.
Part of Broader SOFTSWISS Product Expansion
The latest updates build on recent innovations across the SOFTSWISS platform. These include the launch of a Prediction Markets solution that enables fixed-odds wagering on real-world events across politics, economics, and technology.
Together, these developments reflect SOFTSWISS’ broader strategy of expanding its product suite with tools focused on engagement, flexibility, and real-time operator control.
Strengthening Engagement Through Data-Driven Tournament Design
With enhanced reporting capabilities and faster, more dynamic tournament formats, SOFTSWISS is positioning its Game Aggregator as a more comprehensive engagement platform. The updates are designed to help operators refine promotional strategies, improve player retention, and maximise revenue through better-controlled and more interactive gaming campaigns.
